FEB 2020 - FEB 2021

Investing in early stage startups with digital technologies to connect food brands and retailers with their ever-evolving consumer community.

London + Istanbul

Consumer Engagement in
Food & Retail

FEB 2020 - FEB 2021
London + Istanbul
Sente, in partnership with the global food and retail company Yildiz Holding, is investing in early-stage startups with digital technologies that can help connect food and retail brands with their ever-evolving consumer community.
Starting in London in February 2020, we will select startups from around the world for the opportunity to work with international snacks, food and retail brands as well as the chance for $xx,xxx investment.
We are looking for early-stage startups with technologies in areas such as:

Campaign management, customer segmentation, consumer analytics, brand 
performance analytics, loyalty platforms

Marketing Tech

Display optimization, in-store operations analytics, replenishment, omnichannel, digital assistants

Retail Tech

Traceability, stock management, return management, route optimization

Supply Chain Tech

VR/AR, photo ordering, interactive displays, smart & interactive packaging

Consumer Experiences

The program agenda is as follows:

  • Week 1 (Feb 10-14) will be in London as an intense, hands-on evaluation and refinement of startups’ business model for global scale-up and relevance for doing potential projects with major food & retail brands

  • Weeks 2-5 will be remote, where teams will work with Sente and the Yildiz Holding innovation teams to refine the evaluation of their overall scale-up potential (e.g. technology, business model, unit economics, scale-up economics, competition and industry dynamics)

  • All participants will then be invited to Istanbul for Week 6 (March 16-20), where they will participate in facilitated discussions with the corporate sponsor to plan for proofs of concept and pilot projects and investment opportunities

  • A minimum of 3 startups after Week 6 will receive an investment of $50,000-$75,000 and will receive continued support from the Sente and Yildiz Holding teams, including connecting them with projects within the business and the potential for scale-up and/or follow-on investment.

Other program terms:

  • The program will pay for all accommodations in Week 1 (London) and Week 6 (Istanbul), as well as flights to/from London in Week 1. Startups will be responsible for their own transportation to Istanbul in Week 6 (but will have access to Sente's preferred rates with airlines, if applicable).

  • Startups that are selected for investment will allocate 7.5-10% equity in return for all program services (travel, events, coaching, analyst support) plus the cash investment ($50,000-$75,000)

  • There is no commitment from Yildiz Holding and its brands to proof-of-concept or pilot projects with any particular startup, but the program has executive-level sponsorship to work with earl-stage startups.




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