Innovation in Food and Ingredients
Sente, in partnership with the global snacks company Pladis and the Northstar Innovation Company (the innovation arm of global food and retail company Yildiz Holding) is investing in early-stage startups with novel ingredients, snacks, packaging and technology that can meet the needs and desires of an ever-evolving consumer landscape.
Selected startups will have access to the full capabilities and reach of a global food brand to help them scale their manufacturing, distribution and digital resources, while also getting investment from the company's corporate venture capital branch.
And in collaboration with:
Starting in April 2021, we will select startups from around the world for the opportunity to work with international snacks, food and retail brands as well as the chance for a $75,000 investment (first stage) and $50k-$250k (follow-on investment possibility).
We are looking for early-stage startups with technologies in areas such as:
The program agenda is as follows:
Week 1 will be an intense, hands-on evaluation and refinement of startups’ business model for global scale-up and relevance for doing potential projects with major food & retail brands. You will also interact with Pladis brand teams immediately starting in Week 1
Weeks 2-5 will be remote, where teams will work with Sente and the Pladis innovation teams to refine the evaluation of their overall scale-up potential (e.g. technology, business model, unit economics, scale-up economics, competition and industry dynamics)
A FoodTech investor conference in Week 6, where startups will be showcased in a virtual tradeshow, panel discussions and 1:1 networking opportunities
A minimum of 3 startups after Week 6 will receive an investment of $75,000-$100,000 in the form of a SAFE agreement, and will receive continued support from the Sente and Yildiz Holding teams, including connecting them with projects within the business and the potential for scale-up and/or follow-on investment.
Potential follow-on investment of $250k+ in future rounds based on their success (at mutually agreed terms and valuation).
Other program terms:
There is no commitment from Yildiz Holding and its brands to proof-of-concept or pilot projects with any particular startup, but the program has executive-level sponsorship to work with early-stage startups.
Outside of the cash investment, Sente's program equity consideration is success-based: if (and only if) a startup receives an investment and/or major commercial project with a startup, Sente will receive the option to purchase an additional 2.5% (in the form of a warrant)