Consumer Engagement in
Food & Retail

FEB 2020 - FEB 2021
London + Istanbul
Sente, in partnership with the global food and retail company Yildiz Holding, is investing in early-stage startups with digital technologies that can help connect food and retail brands with their ever-evolving consumer community.
Starting in London in February 2020, we will select startups from around the world for the opportunity to work with international snacks, food and retail brands as well as the chance for a $50,000 - $75,000 investment (and the objective of a future follow-on investment of $250k+).
We are looking for early-stage startups with technologies in areas such as:

Marketing Tech

Campaign management, customer segmentation, consumer analytics, brand performance analytics, loyalty platforms

Retail Tech

Display optimization, in-store operations analytics, replenishment, omnichannel, digital assistants

Supply Chain Tech

Traceability, stock management, return management, route optimization

Consumer Experiences

VR/AR, photo ordering, interactive displays, smart & interactive packaging

The program agenda is as follows:

  • Week 1 (Feb 10-14) will be in London as an intense, hands-on evaluation and refinement of startups’ business model for global scale-up and relevance for doing potential projects with major food & retail brands

  • Weeks 2-5 will be remote, where teams will work with Sente and the Yildiz Holding innovation teams to refine the evaluation of their overall scale-up potential (e.g. technology, business model, unit economics, scale-up economics, competition and industry dynamics)

  • All participants will then be invited to Istanbul for Week 6 (March 16-20), where they will participate in facilitated discussions with the corporate sponsor to plan for proofs of concept and pilot projects and investment opportunities

  • A minimum of 3 startups after Week 6 will receive an investment of $50,000-$75,000 in return for equity shares, and will receive continued support from the Sente and Yildiz Holding teams, including connecting them with projects within the business and the potential for scale-up and/or follow-on investment.

  • A follow-on investment budget of $250,000 is set aside as an option to invest in one or more startups in future rounds based on their success (at mutually agreed terms and valuation).

Other program terms:

  • The program will pay for all accommodations in Week 1 (London) and Week 6 (Istanbul), as well as flights to/from London in Week 1. Startups will be responsible for their own transportation to Istanbul in Week 6 (but will have access to Sente's preferred rates with airlines, if applicable).

  • There is no commitment from Yildiz Holding and its brands to proof-of-concept or pilot projects with any particular startup, but the program has executive-level sponsorship to work with earl-stage startups.

The Sente Team


Serhat Cicekoglu

Founder & CEO

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Gerod Carfantan


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Ozan Tuncer


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Emirhan Sahinoz


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Derya Engin


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Meet our Mentors

Huseyin Balci

Bizim Toptan CEO

Thibaut Eissautier

pladis Chief Procurement Officer

Mustafa Kurtcu

Sok Marketler

Project Manager

Sedat Yildirim

CEO, istegelsin

Mete Buyurgan

pladis President

Turkey, CA, Russia and Balkans

Gul Erol

Chief Information Officer,

Yıldız Holding

Tayfun Namdar

Director, Supply Chain & Plants

Yıldız Holding

Recep Caliskan

Deputy General Manager

Bizim Toptan

Oguzhan Gungordu

General Manager

G2M Exper

Mario Reis

pladis Chief Supply Chain Officer

Nazmi Civil

pladis Supply Chain VP

Veysel Hasanhocaoglu

Commercial Director,

Bizim Toptan

Bora Tanyel

Supply Chain Director


Ugur Demirel

Sok Marketler CEO

Ziya Kayacan

Şok Marketler CFO

Asli Ozen Turhan

pladis Marketing Lead

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